Why i choose starbucks??
Yeah..because i think starbucks is the most popular coffee shop in the world,, and i want to try to give my opinion about logo design of it.
Chain coffeehouses have been sprouting up across the landscape and raking in billions not just by selling coffee and treats, but by conjuring an escape from the everyday demands of home and work. Most successful in garnering the coveted iconic status in popular culture, Starbucks benefits from customers' attachments with their perceived luxury. Located in 36 countries in addition to all 50 of the United States (Starbucks, 2006), Starbucks' Siren green logo is recognizable worldwide as the epitome of the coffeehouse culture popular as of late. Interrogating Oldenburg's (1999) "third place", I argue how Starbucks' coffeehouses work as an informal public gathering place that ciphers an escape from everyday pressures and an ideal space to gather with others. This examination of the ways in which informal public gathering places present themselves is a way to expand the work of visual rhetoric, usually directed toward matters of commemorative rhetoric and exhibitions. Unlike these highly ideological texts frequented because of their meaning within the context of the moment or event commemorated, everyday spaces often go unquestioned as merely a routine part of our daily existence. Instead, I argue how these places are potent nodes where our individual and collective identities are publicly performed. Additionally, the stores' products are a critical component of the cultural meaning, attaching patrons to the idea of the establishment, thus creating commodity cultures realized through consumption. Drawing from a Marxist conception of commodity culture, this project explores how these physical environments and their products implicate cultural meaning. I argue that Starbucks as an everyday space is comprised of a series of appealing rhetorical symbols that constitute a status-conscious image that patrons seek. The importance of commodities to public identity performances are readily accepted and performed within Starbucks daily. This interplay between corporate persuasive appeals and our understanding of an image ideal associated with stylized products and environment creates commodity selves that publicly perform identities reflective of the ways of being informal public gathering places suggest.
| Type | Public (NASDAQ: SBUX) |
|---|---|
| Founded | In 1971 across from Pike Place Market in Seattle, Washington |
| Founder(s) | Zev Siegel, Jerry Baldwin andGordon Bowker |
| Headquarters | Seattle, Washington, USA |
| Key people | Martin Coles, President, Starbucks International Troy Alstead, Chief Financial Officer Stephen Gillett, Chief Information Officer |
| Industry | |
| Products | Made-to-order beverages Bottled beverages |
| Services | Coffee |
| Revenue | ▲ US$9.411 billion (2007) |
| Operating income | ▲ US$1.053 billion (2007) |
| Net income | ▲ US$672.64 million (2007) |
| Total assets | US$5.343 billion (2007) |
| Total equity | US$2.284 billion (2007) |
| Employees | 172,000 (2008)[1] |
| Subsidiaries | Starbucks Coffee Company |
| Website | Starbucks.com |
